I'm passionate about creating user-centered experiences that drive engagement and deliver results. With a background in psychology, I use behavioral insights to bridge the gap between users and businesses. I've led end-to-end responsive website projects for non-profits, small businesses, and enterprise clients.
My work includes everything from developing brand identities and scalable design systems to redesigns that improve user experience and boost conversions. My process is rooted in research and testing to understand users' core needs. I collaborate closely with stakeholders to ensure each solution aligns with business goals and resonates with users.
Drawing from my background in customer success and research, I translate user behavior insights into impactful design solutions. I'm a lifelong learner and am always ready to apply new tools and methods to sharpen my craft. Outside of design, I enjoy traveling, reading, and finding the best local coffee and ice cream spots wherever I go.
Here are my core skills for turning user insights into engaging digital experiences.
• User-Centered Design
• Responsive Web Design
• Interaction Design
• Information Architecture
• Wireframing
• Prototyping
• Accessibility (WCAG)
• Visual Design
• Brand Development
• Design Systems
• Custom Logos
• Graphics
• Illustrations
• Competitive Analysis
• Usability Testing
• A/B Testing
• Heuristic Evaluation
• Quantitative Research
• Qualitative Research
• Data Analysis
• Figma, Sketch
• Miro, FigJam
• InVision
• Adobe Creative Suite
• HTML, CSS, JavaScript
• WordPress, Webflow
• Jira
Traveling, reading, hiking, cooking Mediterranean food, practicing yoga, going to local cafes and restaurants, making pottery, and baking up something new and delicious.
