Client: OmniKai
Role: UX/UI Designer
Timeline: 12 weeks
OmniKai is a boutique consulting firm specializing in organizational transformation and change management. I was responsible for the complete website redesign, from user research to rebranding to development on Wix.
OmniKai's website didn't reflect business changes from the past couple of years, resulting in low conversion rates and decreased client contracts.
Redesign OmniKai’s website, including user flows and brand identity, to effectively communicate their mission, services, and resonate with prospective clients.
I met with OmniKai’s Founder to understand their website’s strengths, challenges, and key objectives for the redesign.
I researched 4 competitors to identify what works well and what needs improvement. I analyzed the user flow for the appointment process, key service and case study features, and consulting marketing.
I defined the user persona based on insights from user research.
I created the user flow of a prospective client seeking to connect with OmniKai for consulting services.
After analyzing the existing website structure, I created a new sitemapto streamline navigation.
Here's a few sketches I completed for the initial design.
I created low-fidelity wireframes in Figma for all pages. Below are the home, about, change management and case study pages.
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Iconducted moderated user testing with 3 participants and asked them to complete5 tasks. I identified 3 areas to improve the user experience. Below are myfindings with the before and after:
Before: participantsneeded more information connecting users' pain points with how OmniKai solvesthem.
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After: there's an additional section on the home and about page that connectsthe users' needs to OmniKai’s services.
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Before: users could only reach out for a consultation through this contact form.
After: users can schedule a free 30 minute consultation with OmniKai through 2 steps
Before: userscould only access other case studies by going to a different service page.
After: users can read more case studies on the same case study page.
Afteruser testing, I iterated the designs and applied the design system to createconsistency across the site. Here are 4 of 13 pages:
I created a high-fidelity prototype to ensure a realistic experience foruser testing.
Stakeholders responded positively to the redesign, highlighting keyimprovements in content clarity, site navigation, brand identity, and thebooking user flow.
