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Redesigning the Corporate Engagement Experience

Client: Soldiers' Angels

My Role: UX/UI Designer & Developer

Timeline: 4 weeks

Overview

Soldiers' Angels is a nonprofit that supports active military, veterans, and their families. 

The Challenge

The Corporate Engagement page’s unclear structure, terminology, and navigation make it difficult for users to find relevant opportunities, leading to low engagement and limited tracking.

The Solution

Redesign the page with clear language, improved CTAs, and a simplified layout that integrates key content, captures user information, and enhances engagement tracking.

Stakeholder Interview

I met with the Marketing VP to understand the page's performance and redesign objectives. Key takeaways:

  • Inconsistent terminology and page structure create friction in the user journey, making it difficult for companies to find relevant engagement opportunities

  • Replace the accordion design with a clear, visible layout and integrate both "Corporate Engagement" and "Company Volunteer Opportunities" for better clarity and SEO

  • Each opportunity type needs distinct, trackable CTAs to guide users and measure engagement by section

Audit Findings

I audited the existing page to identify strengths and opportunities for improvement.

What's Working

  • Multiple giving options for organizations

  • Three categories help users quickly identify relevant opportunities

  • Fully responsive layout with all interactive elements functioning properly

​​Key Issues

  • Multiple CTAs confuse users instead of providing clear guidance

  • PDF downloads compete with primary actions rather than supporting them

  • Important information hidden in accordions makes it difficult to assess options quickly

  • Lack of visual hierarchy and scannability reduces user engagement and action

Recommendations

  • Establish one primary CTA per section with visually distinct secondary actions

  • Replace accordions with card-based layouts to improve scannability and option comparison

  • Reorder sections (Small-Scale first) and add a brief form to track engagement

  • Implement stronger visual hierarchy and engaging elements to guide decision-making

Competitor Research

I researched 3 direct competitors to identify strengths and areas of opportunities.  I analyzed the corporate engagement user journey and priority features.

Homefront-landing.png
Woodruff - partner .png
WWP Corporate giving.png

User Persona

I developed a user persona to guide design decisions based on user needs, pain points, goals, and behaviors.

user persona corporate engagement.png

Mockups

Based on research and persona insights, I redesigned the page in Figma across desktop, tablet, and mobile breakpoints

Final Design

Impact

Stakeholders confirmed the redesign addressed key pain points, improving clarity, messaging, and content structure. The streamlined information architecture reduced friction and made it easier for users to find relevant corporate engagement opportunities. 

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Early performance indicators show measurable impact:

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  • The new contact form placement has already generated several qualified inquiries within the first weeks post-launch, primarily from organizations interested in small-scale engagement opportunities

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  • Stakeholders report users are navigating the page more efficiently, with a noticeable improvement in ease of use compared to the previous version​

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Ongoing analytics tracking will measure user engagement and conversion growth over the coming months.

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